Simon also said, "When we know WHY we do what we do, everything falls into place. When we don't, we have to push things into place."
Do your buyers know WHY you do what you do? Do you?
Think about the Navy Seals and Hell Week.
Trainees are in a nearly constant state of physical intensity, with the only time they're not exercising being when they are eating, sleeping, or in the cold water. They also experience pain, cold tolerance, teamwork, attitude, and sleep deprivation.
The purpose of Hell Week is to drive trainees past their breaking point. To see if their WHY is greater than they are: to see how committed they are to becoming a Navy Seal.
You'll experience this same commitment to your WHY when you uncover it!
When you uncover your WHY you'll discover it becomes a burning fire that ignites your life purpose and vision, fully illuminating your path forward. 🔥
You will no longer need one more ounce of motivation as you realize your message is bigger than you are.
You won't care how tired you are.
How unmotivated you are.
How overwhelmed you feel.
How full of self-doubt and fear you feel.
You'll keep going come hell or high water ... and when you keep going, success is guaranteed.
The next part that follows is that you'll LEAD your business with your WHY. People don't run towards products and services, they run toward a cause.
When you fully unlock your WHY within you and start to lead with your WHY, you'll find buyers flocking toward you and your vision! They want to be a part of your WHY because it's what they believe, too. It's at this point when you no longer have to "push things into place."